狮动设计用蓝墨书法字体做主体,笔触有浓淡变化,像毛笔蘸墨写出来的一样——“滇”字的竖画舒展,像茶树的枝条;“谷字的结构方正,自带一种沉稳感;“茶”字的撇捺像茶叶舒展的形态。这种字体直接把“中式文化”写进了品牌里,一眼就看出是做茶的,还是有底蕴的茶。背景元素表达山水里的茶源,深蓝天像茶山上的天空,浅蓝像泡开的茶汤,连带着给人“宁静、清新、淡雅”的感觉——就像喝一口好茶,整个人都慢下来了。传统与现代的平衡,就像一杯好茶,既有传承的味道,又有新鲜的口感。
Lion design uses blue ink calligraphy font as the main body, and the strokes change in shades, just like those written with a brush dipped in ink-the vertical painting of the word "Dian" stretches like the branches of a tea tree; "The structure of Gu Zi is square, with a sense of calmness; The word "tea" is like the shape of tea leaves stretching. This font directly writes "Chinese culture" into the brand, and it can be seen at a glance whether it is tea making or tea with profound meaning. The background elements express the tea source in the mountains and rivers. The deep blue sky is like the sky on the tea mountain, and the light blue is like the brewed tea soup.


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