狮动设计用“孩子的眼睛”设计的“童话徽章”,圆形没有棱角,自带“温暖、安全”的感觉,刚好符合幼儿园“守护孩子”的核心,暗示“在这里,你会慢慢长大”。里面两个拟人化的“卡通角色”,黄色的像小太阳,绿色的像小树苗,圆滚滚的身体、简化到极致的五官,瞬间就拉近了和品牌的距离;它们脚下的波浪线,像草地、像河流,把“森林”的感觉藏在了细节里,不刻意却很巧妙。设计“把教育藏在视觉里,把爱藏在细节里”。这不仅是森林童话幼儿园的“视觉符号”,更是给孩子的“第一堂美学课”“第一堂自然课”“第一堂成长课”。
Lion design uses "children's eyes" to design the "fairy tale badge", which is round and has no edges and corners, and has the feeling of "warmth and safety", which just conforms to the core of "guarding children" in kindergarten, implying that "here, you will grow up slowly". There are two anthropomorphic "cartoon characters" inside, yellow like a little sun, green like a small sapling, round body and simplified facial features, which instantly narrow the distance from the brand; The wavy lines under their feet, like grass and rivers, hide the feeling of "forest" in the details, which is not deliberate but ingenious.


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