狮动设计选用深海蓝，这一颜色是清洁类产品的经典用色，传递“专业、可靠、高效”的功能属性，熊的形象自带“憨厚、温暖、家庭感”的属性，大熊与小熊的组合直接关联“亲子、家庭”情感需求——用“家人般的可靠”传递“放心使用”的信任感；熊的“拥抱”动作隐含“守护”之意，暗示产品像家人一样“守护清洁”，强化“安心之选”的品牌认知。通过精准的颜色选择、有温度的形象、高效的信息传达，将“功能”与“情感”完美融合，既符合快消品“视觉竞争”的需求，又建立了品牌的“差异化记忆点。
Lion design uses deep blue, which is a classic color for cleaning products, and conveys the functional attributes of "professionalism, reliability and efficiency". The image of the bear has the attributes of "simplicity, warmth and family", and the combination of the big bear and the little bear is directly related to the emotional needs of "parent-child, family"-conveying the trust of "safe use" with "family-like reliability"; Bear's "hug" action implies the meaning of "guarding", suggesting that the product is "guarding cleanliness" like a family member and strengthening the brand awareness .
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