狮动设计用「超级符号」建立儿童认知小熊头像是整个logo的视觉锚点:完全符合儿童对「可爱」的定义。小熊头顶的环形装饰,既强化了「服装鞋帽」的品类关联,又增加了「仪式感」,让形象更有记忆点;用圆润的手写体,兼顾「童趣」与「可读性」。用「最懂儿童的语言」(可爱的形象、柔和的颜色、简洁的设计),把「儿童服装鞋帽」的品类属性可视化、情感化了。
Lion design uses "super symbols" to establish children's cognitive bear head, which is the visual anchor point of the whole logo: it completely conforms to children's definition of "cuteness". The ring decoration on the bear's head not only strengthens the category association of "clothing, shoes and hats", but also increases the "sense of ceremony", making the image more memorable; Use rounded handwriting, giving consideration to "childlike interest" and "readability".


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