狮动设计通过字母AS变形,是品牌的「身份密码」;整体像一个「向上的箭头」,传递「进取、成长」的品牌调性;波浪:象征「流动、流畅、活力」,对应「刷」(刷卡、支付)的动作属性;也象征「资金/数据的流动」;钱币:象征「金融、支付、价值」,对应(如支付、金融科技);LOGO整体采用「圆形」框架,直接借鉴钱币的「圆形」(象征「循环、持续」,符合支付行业的「高频性」);圆形+「AS变形」的组合,隐含「用科技连接价值」的逻辑(如支付即价值交换),与「钱币」的「价值载体」属性形成呼应。
Lion design pASses the letter as, which is the "identity password" of the brand; The whole is like an "upward arrow", conveying the brand tonality of "enterprising and growing"; Wave: a symbol of "fluidity, fluency and vitality", corresponding to the action attribute of "brush" (swipe card, payment); It also symbolizes "the flow of funds/data"; Coin: a symbol of "finance, payment and value", corresponding (such as payment and financial technology); The LOGO adopts a "circular" frame as a whole, which directly draws lessons from the "circular" of coins (symbolizing "circulation and continuity" and conforming to the "high frequency" of the payment industry); The combination of circle and "as deformation" implies the logic of "connecting value with technology".


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