狮动设计采用田园风小男孩——天然信任与情感锚点,卡通主体是设计的“视觉核心”:戴橙棕色草帽(模拟田园劳动者的经典配饰)、穿红色背心(热情活力)、怀抱着装满苹果、番茄、黄瓜的藤编篮(直接指向“水果/生鲜”品类),面部带夸张笑容、竖起大拇指(传递“推荐”“靠谱”的信号)。整体色泽鲜明,卡通温馨风,传递出”“亲切、靠谱、新鲜“品牌形象。
Lion design adopts the idyllic boy-natural trust and emotional anchor point.The cartoon subject is the "visual core" of the design: wearing an orange-brown straw hat (a classic accessory to simulate rural workers), wearing a red vest (enthusiastic and energetic), holding a rattan basket full of apples, tomatoes and cucumbers (directly pointing to the "fruit/fresh" category), with an exaggerated smile on the face and a thumbs-up.


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