狮动设计采用圆形框架+抽象草本字形,圆形像个“温柔的容器”,既有“圆满调理”的寓意,又给人“可靠、包容”的安全感,符合健康产品的调性;“怀”“佰”“草”三个字的笔画拆解后重新缠绕,又像草本植物的枝叶、根茎舒展的样子,把“品牌名”和“产品根源”直接画在了一起,不用文字解释,一眼就懂“这是天然草本做的膳食纤维”。米黄色的主色调太会选了!像晒干的草药、刚磨好的谷粉,又像清晨的阳光,暖得很“接地气”,瞬间让人联想到“天然、纯粹、无添加”,正好戳中膳食纤维消费者“要健康、要放心”的需求。
Lion design adopts a circular frame+abstract herbal glyph, and the circle is like a "gentle container", which not only has the meaning of "perfect conditioning", but also gives people a sense of security of "reliability and tolerance", which conforms to the tonality of healthy products; The strokes of "Huai", "Bai" and "Cao" are disassembled and rewound, and like the branches and roots of herbs, the brand name and the source of products are directly drawn together, and you can understand at a glance that "this is a dietary fiber made of natural herbs" without literal explanation. The main color of beige is too good to choose! Like sun-dried herbs.


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