狮动设计采用红色实心圆+白色鱼形的对比,圆形在餐饮行业中自带“圆满、聚餐”的温馨联想,同时模拟“餐盘”或“铜钱”的形态,符合“平价”的品牌调性;鱼形主体:用流畅的曲线勾勒出鱼的轮廓,鱼眼以小点点缀,灵动鲜活,直接对应“海鲜”的核心品类;鱼身倾斜向右的方向,形成“游动”的动态感,也隐喻品牌“进取、鲜活”的形象;整体图形以“鱼+波浪+圆形”的组合,用最直观的视觉符号完成了“海鲜餐饮”的主题定义,让观众联想到“新鲜的海边美食”。
Lion design adopts the contrast of red solid circle+white fish shape. The circle has its own warm association of "perfect dinner" in the catering industry, and at the same time simulates the shape of "dinner plate" or "copper coin", which conforms to the brand tonality of "parity"; Fish-shaped body: the outline of fish is outlined with smooth curves, and the fish eyes are dotted with small points, which are vivid and vivid, directly corresponding to the core category of "seafood"; The fish leans to the right, forming a dynamic sense of "swimming".


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