狮动设计采用单色(黑灰)线描风格,以最简洁的图形语言实现高识别度——这与当下咖啡品牌「轻松、专业、有质感」的主流定位高度契合。字体选择:采用无衬线斜体,线条流畅且带有轻微倾斜,打破静态感,模拟「咖啡香气扩散」的动态;以中间咖啡杯为圆心,呈半环绕式布局,形成「聚焦核心」的视觉引导,同时暗示「品牌与消费者的连接感」(传递「围坐分享」的温暖);整体布局呈上下分层结构:上方是品牌名「SIWEI COFFEE」,中间是核心视觉符号(咖啡杯),下方是简称「CWAY」与标语「肆·唯」,形成「品牌识别—产品联想—理念传递」的递进式视觉流程,以极简几何语言和功能化美学,精准传递了咖啡品牌的核心属性与情感调性。
Lion design adopts monochrome (black and gray) line drawing style, and achieves high recognition with the simplest graphic language, which is highly consistent with the mainstream positioning of coffee brands as "relaxed, professional and textured". Font selection: sans serif italics are used, and the lines are smooth and slightly inclined, which breaks the static feeling and simulates the dynamic of "coffee aroma diffusion"; With the middle coffee cup as the center, it is in a semi-circular layout, which forms a visual guide of "focusing on the core" and implies "the sense of connection between brands and consumers" (conveying the warmth of "sitting around and sharing").


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