狮动设计以粉色宇航员头盔为核心图形，既呼应“旅航”的品牌名，又通过圆润线条与高饱和粉色传递活力、轻盈的调性，贴合运动/功能饮料的年轻受众。主色调采用银白瓶身+粉黄渐变：银色增强科技感与高端感，粉黄渐变模拟能量流动的视觉效果，与“运动能量”的产品定位形成强关联，更显清新。将“膳食纤维”“维生素组合”等抽象概念转化为图标+色彩符号（如VC用橙色、VE用黄色圆形），配合“膳食纯粹”“运动能量”等短句，3秒内即可传递“健康、零负担、多营养”的核心价值，符合快消品“一眼即懂”的货架竞争逻辑。用“旅航者”的品牌名与宇航员符号，赋予产品“探索、活力”的情感价值，跳出“成分堆砌”的理性框架，实现“功能+情感”的双重沟通。
Lion Design takes the pink astronaut helmet as the core graphic, which not only echoes the brand name of "Lvhang", but also conveys vitality and lightness through rounded lines and highly saturated pink, and fits the young audience of sports/functional drinks. The main color adopts a silver-white bottle and a pink-yellow gradient: silver enhances the sense of technology and high-end, and the pink-yellow gradient simulates the visual effect of energy flow, which is strongly related to the product positioning of "sports energy" and is more fresh. The abstract concepts such as "dietary fiber" and "vitamin combination" are transformed into icons+color symbols (such as orange for VC and yellow circle for VE), and with short sentences such as "pure diet" and "exercise energy", the core values of "health.
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