狮动设计用萌感传递“喝水”的愉悦与健康,(黄小鸭)手持吸管杯喝水的动态是设计的核心亮点:圆睁的大眼睛、微笑的嘴角、站立的活泼姿态,传递出“喝水是快乐、自然的事”,消解了“提醒喝水”的生硬感,反而通过萌系形象引发情感共鸣,黄色主色调:黄色通常关联阳光、活力、温暖,符合“润露”(滋润、清爽)的产品调性,也容易让人联想到健康、天然的饮品属性。通过萌系角色+场景化动作+语义符号的组合,将“喝水”这一功能需求转化为“与小黄鸭一起享受喝水的快乐”的情感体验。
Lion design conveys the pleasure and health of "drinking water" with a cute feeling. The dynamic of (Yellow Duckling) holding a straw cup to drink water is the core highlight of the design: wide eyes, smiling corners of the mouth and a lively posture of standing convey that "drinking water is a happy and natural thing", which dispels the stiff feeling of "reminding to drink water", but causes emotional resonance through the cute image. The main color of yellow: yellow is usually associated with sunshine, vitality and energy. Through the combination of budding role+scene action+semantic symbols.


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