狮动设计以“柚”为桥,构建“家”的情感与行业属性,柚子的圆形轮廓与“家”(House)的“O”字母自然融合,同时放射状纹理类似房屋的“穹顶”“阳光发散”意象,传递“家是温暖核心”的情感价值;柚子作为“果实”,象征房地产的“成果交付”,也暗含“扎根土壤、稳健生长”的行业特性。“U”可联想为“User(用户)”“Union(联结)”,传递以用户为中心、连接人与家的服务理念。以“柚”为核心,本质是用“柔性符号”承载房地产行业的“刚性需求”与“柔性情感”:通过水果的“自然、温暖、收获”意象,消解传统房企品牌的距离感,同时用“U形箭头”“万家”等元素锚定行业的“增长性”与“规模化”。
Lion design takes "pomelo" as a bridge to construct the emotional and industrial attributes of "home". The circular outline of pomelo naturally blends with the letter "O" of "House", and the radial texture is similar to the image of "dome" and "sunshine divergence" of the house, conveying the emotional value of "home is the warm core". As a "fruit", grapefruit symbolizes the "achievement delivery" of real estate, and also implies the industry characteristics of "taking root in the soil and growing steadily". "U" can be associated with "User" and "Union", conveying the service concept of user-centered and connecting people and home.


扫码或拨打添加客服微信