狮动设计采用橘白相间的毛色(橘色象征活力与吉祥,白色增添纯净感),头部圆润饱满,脸颊肉感突出,搭配标志性的“招手”姿势,保留了招财猫“招福纳祥”的传统寓意,,强化了萌态与亲和力。面,白色围兜上的金色“周”字,既是品牌标识,又巧妙替代了传统招财猫的“福”“禄”等字样,赋予形象专属记忆点;将传统意象与现代职场语境(如薪资、福利)结合,形成趣味反差用吉祥符号包裹生活化场景,既接地气又不失创意,容易引发目标群体(如职场人士)的情感共鸣。
Lion design adopts orange and white fur color (orange symbolizes vitality and auspiciousness, and white adds a sense of purity). The head is round and full, and the cheeks are fleshy. With the iconic "waving" posture, it retains the traditional meaning of "inviting the lucky cat to be lucky" and strengthens the cute state and affinity.The golden word "Zhou" on the white bib is not only the brand logo, but also cleverly replaces the words "Fu" and "Lu" of the traditional lucky cat.


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