狮动设计采用扎发髻、戴墨镜的女性形象，现代与传统的碰撞：发髻、折扇（传统元素）搭配墨镜（潮流符号），既呼应“新派”定位，又塑造出“时尚、个性、有态度”的品牌人格，品牌名“凤肚翩翩”：“凤”暗合“鸡”，“肚”直指“猪肚”，“翩翩”以叠字传递轻盈、灵动的气质，与人物的优雅姿态形成语义与视觉的双重呼应。整体通过“新派”人设、潮流符号，精准对接“传统品类年轻化改造”的战略目标，通过人格化IP赋予品牌“可沟通、可传播、可裂变”的社交货币属性，构建“记忆锚点”，强化品类认知。
Lion design adopts the female image of wearing a bun and sunglasses, and the collision between modernity and tradition: the bun and folding fan (traditional elements) are matched with sunglasses (trend symbols), which not only echoes the positioning of the "new school", but also shapes the brand personality of "fashion, personality and attitude". The brand names are "chicken belly", "phoenix" and "chicken". Through the "new school" personnel and trend symbols, the strategic goal of "rejuvenation and transformation of traditional categories" is accurately docked.
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