狮动设计采用卡通化的海豹,圆滚滚的蓝色身体像一颗饱满的"能量球",头顶的黄色浪花既是海洋元素,更暗藏"加油枪喷射"的动态联想——当你看到它跃跃欲试的姿态,仿佛下一秒就能给油箱注入满满活力,把"加油"的功能性和趣味性绑在了一起。对品牌而言,这只小海豹就像行走的"情绪加油站",让用户从"必须加油"的刚需,变成"想和小海豹打招呼"的主动选择。从"功能服务"到"情感连接":把加油站从"能源补给站"升级为"旅途休息站",小海豹的存在让车主愿意停留、拍照、传播,甚至成为加油站的"打卡符号"。
Lion designed with cartoon seals, with a round blue body like a full "energy ball". The yellow spray on the top of the head is not only an ocean element, but also a dynamic association of "refueling gun spraying". When you see its eager posture, it seems that you can inject full vitality into the fuel tank in the next second, which binds the functionality and fun of "refueling" together. As far as the brand is concerned, this little seal is like a walking "emotional gas station", which makes users change from "having to refuel" to "wanting to say hello to the little seal".



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