狮动设计以传统厨师（“伙夫”）为原型，通过漫画化手法提炼关键特征：肩上扛着的巨型汤勺，既是餐饮行业最具代表性的工具，又通过“大比例”强化视觉冲击力，让人一眼联想到“烹饪、美味、烟火气”。黄色上衣搭配红色披风，传统中式服装元素，传递出“接地气、亲切感”，侧脸微笑、眉眼弯弯，传递出“热情、专业、可靠”的品牌人格，拉近与消费者的心理距离。伙夫”一词本身带有怀旧感，但设计通过漫画风格、夸张比例、灵动线条，将传统职业形象年轻化、趣味化，既保留了文化记忆点（唤起对“老味道、匠心”的联想），将“餐饮”的行业属性、“亲民”的品牌调性、“有温度”的消费体验浓缩在一个LOGO中。
Lion design takes the traditional chef ("cook") as the prototype, and extracts the key features through caricature: the giant spoon on the shoulder is not only the most representative tool in the catering industry, but also enhances the visual impact through "large proportion", which makes people think of "cooking, delicious and fireworks" at a glance. The yellow shirt with the red cloak, traditional Chinese clothing elements, convey a "grounded and friendly feeling", with a smiling face and curved eyebrows, convey a "warm, professional and reliable" brand personality and close the psychological distance with consumers. The word "cook" itself has a nostalgic feeling, but the design makes the traditional professional image younger and more interesting through cartoon style, exaggerated proportion and clever lines.
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