狮动设计以“行”为核，勾勒旅游的动态与包容，“行”字的艺术化变形,标识核心以汉字“行”为原型，通过飞白笔触与曲线缠绕，呈现出行走、旅途、探索的动态感。笔触如飘逸的丝带或蜿蜒的路径，线条向上延伸，似登山、似远眺，直观传递“行走万里”的核心诉求，将“旅行”这一抽象行为转化为具象的视觉符号，让人一眼联想到步履所至、风景随行的场景。环绕的彩色线条，既象征自由飞翔的旅途心境，也暗合“行路万里、视野开阔”的旅游体验；多彩渐变，呼应“锦绣”与自然之美，从而激发人们对自然与远方的向往。—旅行不仅是休闲，更是成长与探索的过程。
Lion design takes "travel" as the core, and outlines the dynamic and inclusive nature of tourism, and the artistic deformation of the word "travel".The logo core takes the Chinese character "line" as the prototype, and presents a dynamic sense of walking, traveling and exploring through the winding of flying white strokes and curves. The brush strokes are like elegant ribbons or winding paths, and the lines extend upward, like climbing mountains and overlooking, which intuitively conveys the core appeal of "walking in Wan Li" and transforms the abstract behavior of "traveling" into a concrete visual symbol, which makes people think of the scene with the scenery at a glance. Surrounded by colorful lines.
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