狮动设计将传统与现代的创意融合，主形象为Q版戏曲“官员”，头戴传统戏曲翎子帽，帽饰采用红绿撞色搭配金色纹样，既保留戏曲文化的庄重感，又通过圆润脸型、夸张腮红和咧嘴笑的表情弱化严肃感，传递亲和力，符合工艺礼品“喜庆、吉祥”的消费心理。服饰为红色官袍，衣摆绣有祥云纹暗纹，腰间系金色玉带，传统元素的运用强化“官员”身份的权威性，契合“探寻官”的“专业筛选者”角色，暗示对“名品”的严谨把控。整体通过“官员”的身份符号（代表专业、可靠）与“放大镜”的动作符号（代表细致、严谨），强化“名品探寻官=优质工艺筛选者”的品牌认知。
Lion design combines traditional and modern creativity. The main image is the official of the Q-version opera, wearing a traditional opera feather hat, with red and green contrast and gold patterns, and a simplified face painting, which not only retains the solemn sense of opera culture, but also weakens the solemn sense through rounded face, exaggerated blush and grinning expression, conveying affinity, in line with the consumption psychology of "festive and auspicious" crafts and gifts. The dress is a red official robe, the hem is embroidered with auspicious clouds and dark lines, and the waist is tied with a golden jade belt.
扫码或拨打添加客服微信
