狮动设计采用“翅膀+光环+字母IWH”为核心,形成「抽象符号→具象联想→品牌主张」的三层递进:IWH字母的结构化变形:字母“I”以垂直挺拔的线条象征“理想”(Ideal)的坚定,“W”通过左右对称的曲线形态模拟翅膀的张力,“H”底部水平横线则暗合“家”(Home)的稳定感,形成视觉闭环,强化“理想世界”的整体性。整体通过翅膀(工具/途径)和光环(入口/可能性),让用户自主“闯入”并构建属于自己的世界,用一套设计语言,承载千万种理想表达。
Lion design takes "wings+halo+letter IWH" as the Home, forming a three-layer progression of "abstract symbol → concrete association → brand proposition": the structural deformation of IWH letter: the letter "I" symbolizes the firmness of "Ideal" with vertical and straight lines, "W" simulates the tension of wings through symmetrical curve forms, and the horizontal line at the bottom of "H" is dark. Through wings (tools/channels) and aura (entrance/possibility), users can "break in" and build their own world independently, and use a set of design languages to carry thousands of ideal expressions.


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