狮动设计采用“江湖”IP的沉浸式塑造，人物形象——侠客精神的具象化，主视觉的侠客角色是“江湖”文化的经典符号：斗笠象征神秘感与隐逸气质，长剑强化“侠义”与“力量感”，黑袍红带的配色既沉稳又亮眼，人物姿态挺拔且披风扬起，传递出“行走江湖”的洒脱与豪迈，精准契合目标客群对“江湖气”“武侠情怀”的情感共鸣需求。红色本身也象征“热闹、喜庆、食欲”，与“江湖聚餐”的热闹氛围高度契合。用江湖文化包装餐饮体验”：通过侠客形象、书法字体、红黑配色等视觉符号，将“江湖”从抽象概念转化为可感知的品牌人格（豪爽、热闹、有情怀），文化IP与餐饮商业的平衡艺术。
Lion design adopts the immersion modeling of Jianghu IP, and the figure image-chivalrous spirit is concrete. The chivalrous role of the main vision is the classic symbol of Jianghu culture: the hat symbolizes mystery and recluse temperament, and the sword strengthens chivalry and strength. The color matching of the black robe and red belt is calm and bright, and the figure posture is tall and straight, and the cloak is raised, conveying the freedom and freedom of "walking in Jianghu". Red itself also symbolizes "liveliness, jubilation and appetite", which is highly compatible with the lively atmosphere of "Jianghu dinner".
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