狮动设计用汉字结构承载餐饮场景记忆,字形设计的餐饮基因植入,“拾”字以锅铲/汤勺的弧度收尾,暗合烹饪工具的形态,传递“动手拾味”的互动感;“光”字底部长横化为餐盘的水平线,既呼应“光”的意象,又隐喻食物的热气与生命力;“里”字宝盖头取碗沿的圆弧轮廓,内部“里”部竖笔加粗如筷子,整体构成“碗中盛食”的画面感,强化“餐厅空间”的包裹感。拾光里”三字通过笔触的轻重变化,模拟时光流动的轨迹,将“时间”这一抽象概念转化为可感知的视觉符号,契合餐厅“在时光中品味生活”的核心主张。
Lion design uses Chinese character structure to bear the memory of catering scenes, and font design is implanted with catering genes.The word "pick up" ends with the arc of spatula/spoon, which coincides with the shape of cooking tools and conveys the interactive feeling of "picking up the taste by hands"; The bottom of the word "light" becomes the horizontal line of the plate, which not only echoes the image of "light", but also metaphors the heat and vitality of food; The lid with the word "Li" takes the arc outline of the rim of the bowl, and the vertical pen inside the "Li" part is as thick as chopsticks, which forms the picture sense of "food in the bowl" as a whole and strengthens the wrapping sense of "restaurant space".


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