狮动设计采用清代格格的经典装扮,进行了Q版简化——高耸的旗头保留金色流苏和花卉纹样,服饰以传统马面裙为原型,裙摆简化为层叠的扇形,红色与明黄色的搭配,传递“尊贵、吉祥”,同时通过短款设计和动态裙摆增强活泼感。“粥”字右侧三点水以波浪线替代,既呼应“粥”的液态属性,又增加灵动性;“格”字融入花朵图案,既强化女性化气质,又与头饰花卉形成视觉呼应,整体字体笔画舒展却不失紧凑,兼顾传统韵味与现代阅读效率。抓住“宫廷文化=精致”“粥品=温暖”的核心关联,通过萌系角色、动态设计和色彩心理学,让目标消费者,既能感受到文化新鲜感,又能快速建立对品牌“美味、亲切、有品质”的认知。
Lion design adopts the classic dress of Gege in Qing Dynasty, and has been simplified in Q version-the towering flag head retains the golden tassels and floral patterns, the costume is based on the traditional horseface skirt, and the skirt is simplified as a layered fan, with the collocation of red and bright yellow, which conveys "dignity and auspiciousness", and at the same time, the short design and dynamic skirt enhance the sense of liveliness. The three dots on the right side of the word "porridge" are replaced by wavy lines, which not only echoes the liquid property of "porridge", but also increases the agility.


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