狮动设计采用头戴斗笠、身着传统服饰的人物形象，斗笠的尖顶和网格纹理强化了武侠江湖的氛围感，人物面容温和却眼神坚定，传递出“可靠、专业”的品牌气质，同时“侠”的概念暗合“便捷、及时”的服务承诺。人物服饰以深棕、红色为主，红色领巾既呼应火锅的“热辣”属性，象征火锅的“烟火气”，又营造温暖、亲切的用餐氛围。侠”字作为核心差异点，字体结构舒展，传递出“洒脱、可靠”的品牌人格，强化“火锅+侠”的独特定位。将“火锅”这一日常餐饮品类与“侠文化”结合，赋予品牌“陪伴、守护”的情感属性。
Lion Design adopts characters wearing hats and traditional costumes. The spire and grid texture of hats enhance the atmosphere of martial arts rivers and lakes. The characters have gentle faces but firm eyes, conveying the brand temperament of "reliability and professionalism". At the same time, the concept of "Xia" coincides with the service commitment of "convenience and timeliness". The figure costumes are mainly dark brown and red, and the red scarf not only echoes the "hot" attribute of the hot pot, but also symbolizes the "fireworks" of the hot pot and creates a warm and cordial dining atmosphere. As the core difference, the word "Xia" has a stretched font structure, which conveys the brand personality of "free and easy" and strengthens the unique positioning of "hot pot+Xia".
扫码或拨打添加客服微信
