狮动设计采用写实与卡通结合的人物插画:男性形象身着黑色对襟上衣,袖口与领口的红色包边强化中式服饰特征,手持一碗冒着热气的捞面,拇指前伸的“点赞”手势既传递了对自家产品的自信,也暗合消费者“品尝后认可”的心理暗示。人物面容温和亲切,眼神聚焦于食物,营造出“主厨亲自呈现招牌菜”的场景感,通过具象化的“匠人”形象,消解了餐饮品牌的距离感,建立起“手工制作、用心料理”的信任感。设计通过“人物手持大碗”的动态构图,强化“捞面”的“分量感”与“现拌现吃”的场景,碗的深色系(黑褐色)则暗示“鲍汁”的浓郁厚重,与普通捞面形成差异化——视觉上即传递“料足、味浓、有特色”的产品定位。
Lion design uses a combination of realism and cartoon illustrations: the male image is dressed in a black double-breasted coat, the red edge of cuffs and neckline enhances the characteristics of Chinese clothing, holding a bowl of steaming noodles, and the "like" gesture with the thumb extended forward not only conveys the confidence of the product, but also coincides with the psychological hint of consumers' "approval after tasting". The characters' faces are gentle and kind, and their eyes are focused on food, creating a sense of scene that "the chef personally presents the signature dishes". Through the figurative image of "craftsman", the sense of distance of catering brands is dispelled, and the trust of "handmade and carefully cooked" is established.



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