狮动设计将梵高《星空》的意象提取，经典符号的现代重构，将艺术史上最具辨识度的“星空符号”转化为品牌专属视觉记忆点。书法字体“印象”的文化嫁接，采用行草笔意，笔画舒展飘逸，与星空的流动感形成视觉呼应，同时注入东方美学中的“写意”气质——既贴合“印象”的艺术联想，又通过书法传递品牌的文化底蕴，设计通过“印象”二字的桥梁作用，将高端艺术符号“下沉”为可感知的消费场景——让消费者产生“在星空下吃火锅”的浪漫想象，提升品类的情感附加值，传递设计的“黄金三角”——艺术、文化、商业的共舞。
Lion design uses the image extraction of Van Gogh's Starry Sky and the modern reconstruction of classic symbols to transform the most recognizable "starry sky symbol" in art history into a brand-specific visual memory point. The cultural grafting of the calligraphy font "Impression" adopts cursive brushwork, and the strokes are stretched and elegant, which forms a visual echo with the flowing feeling of the starry sky. At the same time, it injects the "freehand brushwork" temperament in the oriental aesthetics-it not only fits the artistic association of "Impression", but also conveys the cultural heritage of the brand through calligraphy. Through the bridge function of "Impression", the design "sinks" the high-end artistic symbols into a perceptible consumption scene.
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