狮动设计采用拟人化“火焰小怪物”，头部呈燃烧的火球形态，搭配圆睁的萌系眼睛与咧嘴笑的表情，弱化“怪物”的距离感，强化亲和力，精准契合年轻消费群体的审美偏好。火焰红+明黄，视觉上直接关联“烫、辣、热”的产品属性，刺激食欲；角色服饰采用黄色上衣+紫色裤子+红白运动鞋，撞色搭配强化潮流感，与“年轻、时尚”的品牌定位形成呼应，赋予品牌“年轻化、趣味性”标签。整体通过“小怪物”的萌趣形象与潮流动作，构建“朋友式”品牌人格，拉近与消费者的心理距离；“大口喝汤”的slogan则从功能层面解决用户顾虑，形成“情感吸引+价值说服”的双重沟通路径。
Lion design adopts the anthropomorphic "little monster with flame", and its head is in the shape of a burning fireball. With wide eyes and grinning expression, it weakens the sense of distance of the "monster", strengthens the affinity and accurately fits the aesthetic preferences of young consumers. Flame red+bright yellow, visually directly related to the product attributes of "hot, spicy and hot", stimulating appetite; The role dress adopts yellow shirt+purple pants+red and white sneakers, and the contrast color collocation strengthens the sense of trend, which echoes the brand positioning of "young and fashionable" and gives the brand the label of "young and interesting". As a whole, through the cute image and trend action of "little monster".
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