狮动设计采用粗体几何切割风格,笔画边缘有不规则的“断裂”和“堆叠”效果,既像生蚝外壳的天然纹理(粗糙、有棱角),又通过直线条的硬朗感传递“新鲜、扎实”的食材印象。以“富蚝”直接锁定生蚝 这一细分品类,结合“御见”(谐音“遇见”,叠加“御”字的品质感暗示),既传递出“专注高端生蚝”的产品定位,又通过文字联想引发“海鲜餐饮”的场景联想,符合餐饮品牌“品类清晰、记忆点强”的命名逻辑。御见富蚝”以文字设计为核心视觉符号,通过字体质感与色彩隐喻食材,形成“简约而有记忆点”的差异化。整体风格服务于“高端生蚝餐饮”的核心定位。
Lion design adopts bold geometric cutting style, and the edges of strokes have irregular "broken" and "stacked" effects, which are not only like the natural texture (rough and angular) of oyster shells, but also convey the impression of "fresh and solid" ingredients through the toughness of straight lines. With the word "rich oyster" directly locked into the sub-category of oysters, combined with the word "Yu Jian" (homophonic "encounter" with the word "Yu" superimposed on the quality sense hint), it not only conveys the product positioning of "focusing on high-end oysters", but also triggers the scene association of "seafood catering" through word association.


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