狮动设计以抽象化的双造型为视觉焦点,龙作为中国传统文化中象征权威 尊贵,既呼应“置业”行业对“美好家园”的价值传递,又通过双环绕的姿态隐喻“合作共赢”与“双向赋能”。双凤的线条采用流线型螺旋结构,暗合“生生不息”的发展理念辅助图形:祥云纹的简化与延伸,双尾部与螺旋边缘融入了简化的祥云纹,既强化了中式美学的文化根基,又通过“云”的意象传递“高远视野”“稳健上升”的品牌气质,与房地产行业“构筑未来”的愿景形成联想。 金色在传统文化中象征“尊贵、财富、永恒”,与“置业”行业的高端属性高度契合,符合房地产企业需要传递的“信赖、实力、长远规划”等核心价值。
Lion design focuses on the abstract double-phoenix modeling. As a symbol of auspiciousness and dignity in China traditional culture, Phoenix not only echoes the value transmission of "beautiful home" by the real estate industry, but also metaphors "win-win cooperation" and "two-way empowerment" through the gesture surrounded by double-phoenix. The lines of Shuangfeng adopt streamlined spiral structure, which coincides with the development concept of "endless life" to assist graphics: the simplification and extension of auspicious cloud pattern, and the combination of the tail and spiral edge of Shuangfeng not only strengthens the cultural foundation of Chinese aesthetics.


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