狮动设计以书法笔触将“大”与“者”字巧妙融合，兼具传统印章的厚重感与现代设计的简洁性。“大”暗示项目规模质定位（高端、大气），“者”则指向目标人群（“大者”可理解为追求品质生活的精英人群），符合高端旅居地产对客群画像的精准定位。红色印章是中国传统文化的典型符号，传递出“信誉”“传承”的意象，与旅居地产强调的“文化体验”“生活意境”相契合。整体以“传统+现代”的设计语言，平衡“投资安全感”与“生活向往感”，打动既有财富积累又追求精神满足的高端客群；以设计传递战略，以符号承载价值”。
Lion design combines the characters "big" and "zhe" skillfully with calligraphy strokes, which has both the heavy feeling of traditional seals and the simplicity of modern design. "Big" implies the scale and qualitative positioning of the project (high-end, atmospheric), while "big" points to the target group (the "big" can be understood as the elite group pursuing quality life), which is in line with the accurate positioning of high-end residential real estate for customer group portraits.The red seal is a typical symbol of China traditional culture, which conveys the image of "credibility" and "inheritance".
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