狮动设计以抽象化的“橙子”为核心视觉符号,橙色渐变的圆形轮廓清晰点明水果品类,橙色(果实成熟、温暖)+ 绿色(新鲜、健康)的经典自然配色,不仅符合生鲜水果的行业属性,还能激发消费者对“天然、优质”产品的联想,视觉上简洁、生动,清爽又富有生机,符合生鲜行业的清新调性。
Lion design takes the abstract "orange" as the core visual symbol, the circular outline with gradual orange color clearly points out the aquatic fruits, and the classic natural color matching of orange (ripe and warm fruits)+green (fresh and healthy) not only conforms to the industrial attributes of fresh fruits, but also stimulates consumers' association with "natural and high-quality" products.


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