狮动设计用“福”字圈定品牌记忆点，传统与地域的双重锚定，红色辣椒打破了圆形的静态感，用自然弯曲的形态形成动态张力——既像一把燃烧的火焰，呼应川菜“火辣、热烈”的味觉标签，又像连接“福”与“川福来”文字的桥梁，让图形与品牌名产生视觉关联。辣椒的“红”与“福”字、品牌名的红色主调统一，绿色辣椒蒂则作为点缀，既象征食材的新鲜，整体把品牌的“性格”和“功能”藏在细节里，每一个图形、色彩、文字都在为“川菜馆”的核心定位服务，既保留了中式餐饮的文化底蕴，又用现代设计语言让年轻人愿意接受。
Lion design uses the word "Fu" to delimit the brand memory point, which is anchored by both tradition and region. Red pepper breaks the static sense of circle and forms dynamic tension with the shape of natural bending-it is not only like a burning flame, echoing the taste label of Sichuan cuisine, but also like a bridge connecting the words "Fu" and "Chuanfulai", which makes the graphics visually related to the brand name. The word "red" and "fu" of pepper and the red theme of the brand name are unified, and the green pepper pedicle is used as an ornament, which not only symbolizes the freshness of ingredients, but also hides the brand's "personality" and "function" in details.
扫码或拨打添加客服微信
