狮动设计采用传统笔墨与品牌名的融合,主体字形:采用毛笔书法风格,“虔”“龙”“爪”三字连贯书写,笔画粗细变化自然,兼具力量感与流畅度。龙首与动态:传递“尊贵、霸气”的文化内涵,符合中国传统文化中“龙”的吉祥寓意(权威、活力)。毛笔书法、篆刻印章、龙图腾等元素,根植于中国传统文化,赋予品牌“历史感、文化底蕴”,引发消费者对“匠心卤味”“传统工艺”的联想;简化的图形(抽象龙首、流畅线条)虔龙爪”标识通过书法笔墨的艺术化处理、龙元素的符号化融合、传统色彩的现代应用,成功将“文化内涵(龙、虔诚)”“产品属性(卤味、爪)”“品牌态度(匠心、活力)”浓缩于一体。整体设计既彰显东方美学底蕴,又具备现代商业标识的简洁与冲击力。
Lion design adopts the combination of traditional pen and ink and brand name, and the main glyph: brush calligraphy style is adopted, and the three characters of "Qian", "Long" and "Claw" are written coherently, and the thickness of strokes changes naturally, with both strength and fluency. Dragon Head and Dynamics: It conveys the cultural connotation of "dignity and domineering" and conforms to the auspicious meaning (authority and vitality) of "dragon" in China traditional culture. Brush calligraphy, seal cutting, dragon totem and other elements are rooted in the traditional culture of China, giving the brand a sense of history and cultural heritage, and arousing consumers' association with "ingenuity" and "traditional craftsmanship".



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