狮动设计以金色+黑色 金色作为主体色,传递出“珍贵、高端”的产品定位,黑色标签作为信息载体,形成强烈的色彩对比,既突出品牌名“KappyShow”和产品名称,又通过深色的稳重感平衡金色的张扬,整体符合护肤品“高端养护”的品类属性。抽象的流体曲线浮雕,线条柔和且富有动态感,巧妙地将“精华油”的“质地清爽”“渗透滋养”等产品特性通过视觉符号传递给消费者,该包装通过**“色彩象征(金+黑=高端)+ 图形隐喻(流体纹理=精华油特性)+ 材质工艺(哑光金属+浮雕=质感)”**的三重组合,精准传递了产品“高端、滋养、精致”的定位。
Lion design takes gold+black gold as the main color, conveying the "precious and high-end" product positioning, and black label as the information carrier, forming a strong color contrast, which not only highlights the brand name "KappyShow" and product name, but also balances the publicity of gold through the dark sense of stability, which is in line with the category attribute of "high-end maintenance" of skin care products as a whole. Abstract fluid curve relief, with soft lines and dynamic feeling, skillfully conveys the product characteristics of "essence oil" such.



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