狮动设计以卡通化的光头胖子形象面带憨笑、眼神眯起，传递出憨厚、热情的性格，符合餐饮品牌“亲和力”的底层需求。左手握拳点赞的动作既增加了动态感，又暗含“味道赞”的隐性宣传，右手怀抱龙虾的姿态直接点明核心产品，形成“人与产品”的强关联。人物身着蓝色底、金色纹样的“唐装”，蓝色沉稳大气，金色点缀提升质感，暗合“中式餐饮”的文化属性，“胖子”通常与“懂吃、会吃”挂钩，暗示品牌对口味的自信；传统服饰则传递“老字号”“地道风味”的联想，增强品牌厚重感。通过人格化IP（信任）+ 产品符号（品类）+ 文化元素（调性）+ 色彩刺激（食欲） 的四重组合，精准触达“中式龙虾餐饮”，每个细节都在精准传递“亲切、专业、馋人”的品牌气质。
Lion design, with the cartoon image of a bald fat man with a simple smile and narrowed eyes, conveys a simple and honest and enthusiastic character, which meets the underlying needs of catering brands for "affinity". The gesture of making a fist in the left hand not only increases the sense of dynamics, but also implies the implicit propaganda of "taste praise". The gesture of holding lobster in the right hand directly points out the core products, forming a strong connection between "people and products". The characters are dressed in "Tang suit" with blue background and gold pattern. The blue is calm and atmospheric, and the gold embellishment enhances the texture, which coincides with the cultural attribute of "Chinese catering". "Fat man" is usually linked with "knowing and eating", suggesting the brand's confidence in taste.
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