狮动设计将茶”的意象:自然、健康的品类属性,茶叶的抽象化处理,通过线条的“生长感”(叶片向上倾斜)传递新鲜、活力的产品特性,暗合“好茶”的核心价值。“巢”的意象:温暖、归属的情感价值.“巢”作为品牌差异化符号,突破了茶饮行业常见的“茶、叶、水”等元素,转而强调“空间感”与“情感需求”——暗示品牌不仅提供产品,更致力于打造如“巢穴”般舒适、安心的消费场景。通过图形与文字的呼应形成“看图形知品类,读文字晓情感”的逻辑——消费者先通过茶叶线条识别“茶饮”属性,再通过“巢”的文字与符号理解品牌的情感定位(自然、舒适、专属),信息传递高效且有记忆点。现代简约与东方韵味的平衡。
The image of "tea" in lion design: natural and healthy category attributes, abstract treatment of tea, conveying fresh and energetic product characteristics through the "growth sense" of lines (the leaves are inclined upwards), which coincides with the core value of "good tea". The image of "nest": the emotional value of warmth and belongingAs a symbol of brand differentiation, the "nest" breaks through the common elements such as tea, leaves and water in the tea industry, and instead emphasizes "sense of space" and "emotional needs"-suggesting that the brand not only provides products, but also strives to create a comfortable and secure consumption scene like a "nest".


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