狮动设计以“巨型米粉碗”为视觉焦点,碗内食材(米粉、螺肉、青菜、溏心蛋)以“奔涌而出”的动态呈现,仿佛从碗中“溢出”,通过夸张的透视和流体线条,强化“丰富料足”的产品卖点。这种“打破边界”的构图方式,让静态画面产生动感,吸引视线集中于产品核心——即“食材的丰盛与地道”。地域文化符号的融入 插画底部的“层叠山峦”“青绿梯田”“荷叶点缀”等元素,暗合柳州喀斯特地貌与自然生态,将地域特色可视化;背景的祥云纹、水波纹采用传统工笔线条,结合现代撞色,实现“传统非遗×现代审美”的融合,呼应“18年只为做一碗粉”的匠心定位。通过“文化符号年轻化”(传统纹样+潮流配色)、“产品卖点场景化”(食材动态化呈现)、“品牌价值可视化”**(18年+地域插画)三大策略,精准击中目标客群:从“速食产品”升级为“地域文化载体”,通过包装讲述品牌故事,实现差异化竞争。
Lion design takes the "giant rice noodle bowl" as the visual focus, and the ingredients in the bowl (rice noodles, snail meat, vegetables and soft-boiled eggs) are presented in a dynamic way, as if they were "overflowing" from the bowl. Through exaggerated perspective and fluid lines, the product selling point of "rich materials" is strengthened. This "boundary-breaking" composition method makes the static picture dynamic and attracts attention to the core of the product-"the richness and authenticity of the ingredients". The integration of regional cultural symbols into the elements such as "cascading mountains", "green terraces" and "lotus leaf embellishment" at the bottom of the illustration coincides with Liuzhou karst landform and natural ecology.
![[螺味人生X狮动]螺蛳粉包装策划设计](/data/upload/image/202303/ee0f628485a75279ef164d01354bcb33.jpg)
![[螺味人生X狮动]螺蛳粉包装策划设计](/data/upload/image/202303/c41a1da26d2c5cb4da608e9a3e95b6bc.jpg)


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