狮动设计以熊猫这一全球认知度极高的文化IP为核心，突破了传统熊猫形象的萌系或自然属性，赋予其“江湖侠客”的人格化特征：：熊猫头戴斗笠、身披改良式唐装，撞色鲜明且符合东方美学，手持一支斜插的竹笛，整体造型兼具“隐士”的神秘感与“江湖气”，暗合酒馆作为“都市人精神栖息地”的场景定位。熊猫面部采用极简线条勾勒，眯眼浅笑的神态弱化了锐利感，传递出亲和放松的氛围，与“酒馆”的社交属性形成情感连接。斗笠、竹笛、飘带，而是构建了一个“竹林七贤”式的东方饮酒场景联想——竹林（竹叶）、雅集（酒馆）、知己（社交），将“饮酒”从生理需求升华为“精神共鸣”的文化行为，赋予品牌差异化记忆点。传递出“在都市中寻找江湖气、在热闹中遇见知己”的品牌主张。
Lion design takes the panda, a cultural IP with high global recognition, as the core, which breaks through the budding or natural attributes of the traditional panda image and endows it with the personalized characteristics of "Jianghu chivalrous man":Wearing a hat and an improved Tang suit, the panda has a bright contrast and conforms to oriental aesthetics. It holds an oblique bamboo flute, and its overall shape has both the mystery of a hermit and the spirit of rivers and lakes, which coincides with the scene positioning of a pub as a spiritual habitat for urbanites. The panda's face is outlined by minimalist lines, and the squinting and smiling manner weakens the sense of sharpness, conveys an intimate and relaxed atmosphere, and forms an emotional connection with the social attributes of the "pub".
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