狮动设计采用萌系IP的差异化与亲和力，“鸭爸”中式绿衣+招手动态：盘扣元素暗合“传统匠心”，传递生鲜食材的“原生、地道”属性；挥手动作如“店主迎客”，打破生鲜品牌的“货架距离感”，将冷链背后的“人”（农户/供应商）具象化为亲切的“家庭角色”，消解消费者对“生鲜来源”的信任焦虑。“鸡妈”爱心发饰+围裙设计：黄色主调呼应“鸡蛋、谷物”等生鲜品类的自然色，闭眼微笑的表情如同“妈妈准备食材”的温馨场景，将“生鲜加工”与“家庭烹饪”强关联，暗示品牌不仅提供食材，更传递“回家吃饭”的生活方式。通过萌系IP的人格化塑造、用色彩唤醒食欲本能，用角色故事绑定家庭场景。。
Lion design adopts the differentiation and affinity of Meng IP,"Duck Dad" Chinese green dress+waving dynamics: the buckle element coincides with "traditional ingenuity" and conveys the "original and authentic" attributes of fresh ingredients; Waving, such as "Shopkeeper welcomes guests", breaks the "sense of shelf distance" of fresh brands, visualizes the "people" (farmers/suppliers) behind the cold chain into a kind "family role", and dispels consumers' trust anxiety about "fresh sources". "Chicken Mom" love hair accessories+apron design: the yellow theme echoes the natural colors of fresh food categories such as "eggs and grains".
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