标志采用高饱和度正红色，视觉冲击力强，能迅速吸引消费者目光并激发食欲，完美契合餐饮行业的属性。上方“味氏”二字以粗壮的现代黑体为基础进行定制化设计，笔画方正有力且转角圆润，既彰显了品牌的厚重感与现代感，又暗含了对传统风味的坚守。下方的日文平假名“アジシ”线条流畅活泼，与上方的汉字形成“稳重与灵动”的视觉对比，丰富了整体的层次感。整体排版紧凑饱满，呈现出正宗、热情的日式风味，极具街头辨识度与传播力。
The logo utilizes high-saturation red to deliver strong visual impact, instantly capturing attention and stimulating appetite — perfectly aligned with the food and beverage industry. The top Chinese characters (“Flavor House”) are based on a bold, modern Gothic typeface with customized rounded edges, conveying both corporate solidity and a touch of tradition. Below, the smooth, lively Japanese hiragana creates a dynamic contrast in texture, adding visual depth. The compact, well-balanced layout radiates authentic, passionate Japanese flavor, offering high street recognition and strong communication power.
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