标志以深红色为主色调，传递温暖、信赖与品质感。图形部分由三组对称弧线构成，形似“美”字抽象演化，亦如绽放的花瓣或微笑曲线，寓意美好、和谐与顾客愉悦体验。下方“BEAUTY一美”中英结合，“BEAUTY”强化国际审美，“一美”点明品牌核心——“让每一位顾客遇见最美的自己”。整体设计简约优雅，兼具东方美学与现代商业识别度，精准契合日化店“美妆+生活”的双重定位。
The logo uses deep red to evoke warmth, trust, and quality. Its graphic — three symmetrical curved lines — abstractly forms the Chinese character for “beauty,” while also resembling blooming petals or a smiling curve, symbolizing harmony and customer delight. Below, “BEAUTY 一美” blends global aesthetics with local identity: “BEAUTY” signals universal appeal; “一美” means “One Beauty” — the brand’s mission: “Help every customer discover their most beautiful self.” Clean, elegant, and culturally resonant — perfect for a daily chemical retailer bridging cosmetics and lifestyle.
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