狮动设计以熊猫为核心IP,既贴合中国消费者对国宝的天然好感,又通过拟人化设计打破传统熊猫的“憨厚”印象:潮流配饰:黄色方框眼镜(增加时尚感、年轻化)、红色棒球帽、红黄条纹围巾与运动鞋(呼应品牌主色调,传递活力感)。动态姿势:单脚翘起、手持奶茶杯的“轻松坐姿”,搭配咧嘴笑的表情,传递“惬意、享受”的品牌主张,通过视觉符号(熊猫IP、色彩、字体)系统性地串联起来:传递“喝奶茶不仅是消费产品,更是享受一段惬意时光”的场景联想。
Lion design takes panda as the core IP, which not only fits the natural goodwill of China consumers to the national treasure, but also breaks the impression of "simple and honest" of the traditional panda through anthropomorphic design: fashion accessories: yellow rimmed glasses (increasing the sense of fashion and youthfulness), red baseball caps, red and yellow striped scarves and sports shoes (echoing the main color of the brand and conveying the sense of vitality). Dynamic posture: the "easy sitting posture" with one foot tilted and a cup of milk tea in hand, with a grin expression.


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