狮动设计采用兔子形象的「体能教育」隐喻,动态肢体语言: 兔子呈现奔跑姿态,前爪舒展、后腿蹬地,身体前倾的重心与扬起的耳朵强化了“运动感”,直观传递“活力、敏捷、积极”的品牌调性,契合体能教育对“肢体协调、运动能力”的培养目标。头带与服饰:红色头带印有“SPN”缩写,连帽卫衣胸前同样有品牌标识,形成“品牌名-视觉符号”的双重强化,增强记忆点;暗示品牌注重“快乐运动、健康成长”的教育理念。用孩子喜欢的语言(卡通形象),传递科学的运动理念(动态符号),实现了“好看”与“好用”的统一。
Lion design adopts the metaphor of "physical education" of rabbit image, and the dynamic body language: the rabbit presents a running posture, with its front paws extended and its hind legs pedaled to the ground, and the center of gravity leaning forward and raised ears strengthen the sense of movement, which intuitively conveys the brand tonality of "vitality, agility and positivity" and conforms to the training goal of "physical coordination and athletic ability" in physical education. Headbands and costumes: red headbands are printed with the abbreviation of "SPN", and hooded sweaters also have brand logos on their chests.



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