标志以“in·山里”为核心，图形巧妙融合了中式屋檐、远山轮廓与飞鸟剪影，营造出“隐居山林、归园田居”的诗意画面。左侧圆弧形似满月或山峦环抱，象征宁静与归属感；飞鸟的点缀增添了灵动与自由的气息。手写风格的“in·山里”与下方简洁的英文翻译形成对比，既保留了东方美学的温度，又具备现代设计的简约。整体黑白调性高级内敛，完美诠释了品牌追求自然、静谧、深度体验的山居文化内核。
Centered on “in·mountains,” the logo artfully combines a Chinese-style eave, mountain silhouette, and flying bird to create a poetic scene of “living secluded in the mountains.” The left arc suggests a full moon or embracing peaks, symbolizing peace and belonging; the birds add a touch of freedom and vitality. The handwritten Chinese characters contrast with the clean English translation below, balancing Eastern aesthetic warmth with modern minimalism. The monochrome palette is elegant and understated, perfectly capturing the brand’s core of natural, serene, and immersive mountain-living culture.
扫码或拨打添加客服微信
