狮动设计采用绿色直接联想到“草本”、“植物”、“天然”,黄色则代表“活力”、“阳光”、“清新”。这与产品“葛根”、“草本能量”、“元气满格”的卖点完美契合,让消费者一眼就能感受到产品的清新属性。“葛趣”两个字的字体设计非常有特色。它采用了粗壮的书法笔触,但又经过了现代化的几何处理,显得既有力道又很俏皮。这种“国潮风”的字体设计,不仅突出了产品名称,还赋予了品牌一种年轻、不拘一格的性格,做成了一款“潮牌零食”。通过色彩、字体和潮流元素的混搭,成功地将一个传统草本产品年轻化、时尚化,极具购买诱惑力。
Lion design uses green to directly associate with "herbs", "plants" and "nature", while yellow represents "vitality", "sunshine" and "freshness". This is in perfect harmony with the selling points of the products "Pueraria lobata", "herbal energy" and "full of vitality", so that consumers can feel the fresh attributes of the products at a glance. The font design of the word "Gequ" is very distinctive. The brush strokes of calligraphy are thick, but after modern geometric treatment, it is both powerful and playful. This "national fashion" font design not only highlights the product name, but also gives the brand a young and eclectic character, making it a "trendy brand snack". Through the mix and match of colors, fonts and trend elements, a traditional herbal product has been successfully rejuvenated and fashionable, which is very attractive to buy.


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