狮动设计采用宇航员考拉IP形象:考拉通常给人温和、可爱的印象,穿上宇航服后,既保留了可爱(吸引孩子),又增加了探索、科技的含义(让家长觉得专业)。“肠道健康”的隐喻:产品的功能是调节肠道(通常涉及益生菌)。设计中使用了“太空”、“星球”、“宇航员”等元素,隐喻着“探索微观世界”(肠道菌群)或“保护宝宝健康”(像宇航员一样强壮)。这种将抽象的生物科技概念具象化为孩子喜欢的太空探索,非常高明。而是通过一个“太空探索”的故事场景,用3D视觉包装起来,既让孩子觉得好玩(想要),又让家长觉得专业、安全、有效(敢买)。
Lion design adopts the IP image of astronaut koala: koala usually gives people a gentle and lovely impression. After wearing a spacesuit, it not only retains cuteness (attracts children), but also adds the meaning of exploration and technology (makes parents feel professional).Metaphor of "intestinal health": the function of the product is to regulate the intestine (usually involving probiotics). Elements such as "space", "planet" and "astronaut" are used in the design, which means "exploring the micro world" (intestinal flora) or "protecting the baby's health" (as strong as an astronaut). It is very clever to turn abstract biotechnology concepts into children's favorite space exploration. Instead, through a story scene of "space exploration", it is packaged with 3D vision.


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