狮动设计以古装、长发、拿酒壶、配“天生我材必有用”的诗句，把“李白”的经典IP做了年轻化改编，既保留了中国风的韵味，又不会让年轻人觉得“老气”。 更妙的是，卡通人物周围散着花生仁、八角、香叶的图案，直接呼应“五香味”的原料，小李太白”这个品牌名+卡通形象，藏着**“传统+潮流”的反差感，用“反差萌”圈住年轻用户，瞬间把“古代诗人”变成了“会炒花生的潮男”。自带文化记忆点，记忆深刻利于传播。
Lion Design has adapted the classic IP of "Li Bai" with ancient costume, long hair, hip flask and the poem of "since heaven gave the talent, let it be employed!", which not only retains the charm of Chinese style, but also does not make young people feel "old-fashioned". Even better, the cartoon characters are scattered with patterns of peanut kernels, star anise and fragrant leaves, which directly echo the raw materials of "five flavors". The brand name of Little Li Taibai+cartoon image hides the contrast of * * "tradition+trend", and encircles young users with "contrast", instantly turning the "ancient poet" into a "trendy man who can fry peanuts". Bring your own cultural memory points, and deep memory is conducive to communication.
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