狮动设计以高饱和度的正红色为基底，这一颜色在中国文化中自带“喜庆、吉祥、团圆”的联想，瞬间唤醒消费者对“礼品”的认知；左上角的绿色品牌标是点睛之笔：绿色作为“自然、新鲜”的象征，与“青花椒”的“天然食材”属性形成呼应，同时打破红金的厚重感，增添了一丝灵动，让整体色彩更有层次。枝叶的“缠枝”形态借鉴了中国传统纹样，既有“延续、圆满”的美好寓意，又暗合“青花椒是中国传统香料”的文化背景，强化了“地方特色”的认知，完美平衡了“产品属性”“礼品属性”与“文化属性”。
Lion design is based on high-saturation positive red, which has its own association of "festive, auspicious and reunion" in China culture, instantly awakening consumers' cognition of "gifts"; The green brand logo in the upper left corner is the finishing touch: as a symbol of "nature and freshness", green echoes the "natural ingredients" attribute of "green pepper", and at the same time breaks the heavy feeling of red gold, adds a touch of agility and makes the overall color more hierarchical. The "twig-bound" form of branches and leaves draws lessons from the traditional patterns in China, which not only has the beautiful implication of "continuity and perfection", but also coincides with the cultural background that "green pepper is a traditional spice in China", which strengthens the cognition of "local characteristics" and perfectly balances "product attributes", "gift attributes" and "cultural attributes".
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