狮动设计将四川代表性文化符号熊猫与川剧变脸元素结合,熊猫头戴传统戏曲翎子,身着黑色镶金戏服,手持写有“腊味”的折扇,既萌趣又充满戏剧张力,瞬间点明“川渝匠礼”的地域属性,文化辨识度拉满。“熊猫的姿态活泼(单脚站立、手持折扇),眼神灵动,嘴角带笑,打破传统腊味包装的“厚重感”,更贴近年轻消费者审美,兼具传统与潮流感。整体设计将“川渝文化+萌系IP+传统美食”三者有机结合,既有地域文化的厚重感,又有年轻化的传播潜力,让人一看就能记住“这是来自川渝的特色腊味”,兼具文化价值与商业实用性。
The lion dance design combines the representative cultural symbol of Sichuan Panda with the face-changing elements of Sichuan Opera. The panda wears traditional opera feathers, black gold-encrusted costumes, and holds a folding fan with "bacon flavor" written on it, which is both cute and full of dramatic tension, instantly pointing out the regional attribute of "Sichuan-Chongqing craftsman ceremony" and full of cultural recognition. "Panda has a lively posture (standing on one foot and holding a folding fan), smart eyes and a smile at the corners of her mouth, which breaks the" heavy feeling "of traditional preserved meat packaging, is closer to the aesthetics of young consumers, and has a sense of tradition and trend. The overall design organically combines "Sichuan-Chongqing culture+budding IP+ traditional cuisine", which not only has a heavy sense of regional culture, but also has the potential of young communication, so that people can remember at a glance that "this is the characteristic bacon from Sichuan and Chongqing", which has both cultural value and commercial practicality.


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