狮动设计采用高清宠物照片直观传递产品适用场景,表情亲切治愈,能快速拉近与宠物主人的情感距离,降低决策门槛。大红色包装在货架上极具辨识度,传递出活力、温暖的感觉,符合宠物食品“关爱”“健康”的情感定位,同时红色也容易激发食欲联想。设计整体偏向“温暖、专业、便捷”,无论是色彩、萌宠形象还是卖点提炼(如“单一肉源”针对敏感肠胃犬,“美颜组合”满足主人对宠物外观的期待),都精准匹配了养小型犬、注重宠物健康与颜值的用户心理,兼顾了情感共鸣和理性说服。
Lion design uses high-definition pet photos to intuitively convey the applicable scenes of the product, and the expression is kind and healing, which can quickly narrow the emotional distance with the pet owner and lower the decision-making threshold. The big red package is highly recognizable on the shelf, conveying a feeling of vitality and warmth, which conforms to the emotional orientation of "care" and "health" of pet food, and red is also easy to stimulate appetite association. The overall design tends to be "warm, professional and convenient". Whether it is color, cute pet image or refined selling points (such as "single meat source" for sensitive gastrointestinal dogs and "beauty combination" to meet the owner's expectation of pet appearance), it accurately matches the user psychology of keeping small dogs and paying attention to pet health and face value, taking into account emotional resonance and rational persuasion.


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