狮动设计以卡通形象小熊插画线条简洁可爱，坐姿放松、怀抱纸巾的姿态，既传递了“亲肤”的温柔感，又增加了亲和力，尤其容易吸引家庭用户（比如宝妈群体）的好感。，整个设计都围绕“温柔呵护”的情感需求展开，精准触达对纸巾“柔软、安全、舒适”有高要求的用户（如宝妈、敏感肌人群），让产品不仅是日用品，更传递出温暖的品牌调性，视觉上就给人柔软、干净、舒适的联想。这款包装设计成功将“绵柔亲肤”的产品特性转化为直观的视觉语言，既美观吸睛，又精准传递了核心卖点和情感价值。
Lion design takes the cartoon image of bear as an illustration, with simple and lovely lines, relaxed sitting posture and holding a paper towel, which not only conveys the tenderness of "skin-friendly", but also increases the affinity, which is especially easy to attract the goodwill of family users (such as Bao Ma group).The whole design revolves around the emotional needs of "gentle care", accurately reaching users who have high requirements for "softness, safety and comfort" of paper towels (such as Bao Ma and people with sensitive muscles), making the products not only daily necessities, but also conveying warm brand tonality, giving people soft, clean and comfortable associations visually. This packaging design successfully transforms the product characteristics of "soft and skin-friendly" into intuitive visual language, which is not only beautiful and eye-catching, but also accurately conveys the core selling point and emotional value.
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